About the Urban Green Festival

The Urban Green Festival, presented by Advert Tower in partnership with the Ghana Tourism Authority, Ghana Hotels Association, and Odosgallery, is a groundbreaking celebration of sustainable living and environmental innovation. As the first of its kind in Ghana, this trailblazing event brings together an extraordinary community of stakeholders—including ecological pioneers, cultural icons, and industry leaders—to showcase innovative eco-friendly solutions.

More than just an event, the Urban Green Festival is a platform for reimagining how we live, work, and connect with the environment. Through vibrant exhibitions, cultural performances, and thought-provoking discussions, the festival honors Ghana’s rich heritage while inspiring individuals, organizations, and communities to take actionable steps toward a greener future.

Join us in making history and be part of Ghana’s bold leap into a sustainable tomorrow.

Let’s celebrate green living through innovation, creativity,

Objectives

Objectives of the Urban Green Festival

The Urban Green Festival aspires to position Ghana as a premier sustainable tourism destination while tackling climate change through visionary and impactful initiatives. Our goals and strategies are designed to drive lasting transformation:

1. Showcasing Innovation
   Spotlight cutting-edge technologies and creative solutions drive climate change mitigation within the tourism sector, inspiring adoption and scalability.

2. Community Empowerment
   Actively engage local communities in sustainable tourism efforts, equipping them to protect and preserve natural resources while benefiting economically and socially.

3. Public Awareness Campaigns
   Amplify awareness of the vital link between tourism and climate change, encouraging eco-friendly behaviors and sustainable lifestyle choices among individuals and organizations.

4. Tourism Promotion
   Showcase the region's eco-friendly tourism offerings to inspire responsible travel and attract environmentally conscious visitors, solidifying Ghana's reputation as a hub for sustainable tourism.

5. Climate Resilience in Tourism
   Present innovative practices and adaptive strategies that empower the tourism sector to withstand and thrive amidst climate change challenges.

6. Policy Advocacy
   Advocate for forward-thinking policies prioritizing sustainable tourism development and addressing climate change impacts in Ghana

7. Biodiversity Preservation
   Highlight tourism’s critical role in conserving biodiversity, and promoting activities safeguarding

   Ghana's rich natural heritage for generations to come.

8. Stakeholder Collaboration
   Forge meaningful partnerships among government agencies, businesses, and local communities to ensure the successful implementation of eco-friendly tourism practices.

With these objectives, the Urban Green Festival is an event and a movement, paving the way for a greener, more resilient, and prosperous future for Ghana and beyond.